Detailed Breakdown of Costs



New Sites Often Cost More Than Redesigns

When you’re starting from scratch, so is the web designer. They have nothing to work from, they can’t look at your existing site and get an idea of your online brand or features and functionality requirements.  All new sites really should require a “discovery and documentation” process.  This process will help define the online brand, website structure and functionality. We think this process is critical because it helps set expectations on all sides and reduce potential frustrations. Simple business websites, where the client has a solid idea of what they want, can get by on a minimal amount of discovery and documentation, perhaps one day’s worth of effort.  BUT… more complex websites may require weeks of meetings and the creation of many detailed documents to fully define the project.

Images and Graphics

Website graphics are tricky because they can range from £5 each for cheap stock images to £100's of pounds each for custom or high-end stock images. Compelling and appropriate graphics can make a huge huge difference in the effectiveness of your website. On the low-end, budget at least £60 for stock images.  If you have a good designer they can make a cheap image look like a custom one.

Mobile and Responsive Design Cost

Mobile devices are swiftly becoming critical to online success and your design should at least be mobile-friendly. The best designs are “responsive“, designed to automatically adjust their layout to look good on multiple devices: smartphones, tablets, and desktop computers. Creating a responsive design can cost 20% – 30% more than a site for a desktop web browser (the price of progress). This cost is because the interface designer needs to design how the site will look on the various devices, the programmer will need to program the designs and finally more testing is required before the site is ready to launch. Almost all our projects these days include responsive programming.

Costs for Content Creation and Insertion

The least expensive way to go is to create all the content yourself and insert it into the site yourself.  Most designers have no problem delivering a blank design template that you populate with text and images. But if you want the design firm to add your content and adjust the layout of the text, you should budget £60 – £90 per page.

Programming Special Features Often Cost Extra

There are a ton of extra features that web developers can integrate that will improve your business but can also up the price. Sometimes these features are “included” in your website framework – but beware, just because they are “included” doesn’t mean that they look or work the way you want. The estimates below reflect the general requirements we have seen, however there are many factors that can push these costs higher. If you don’t see your add-on here just give us a call and we can provide an estimate.

Custom Content Management Systems- for clients who want to manage their own content we integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like Joomla and WordPress. Costs for integrating and customizing a CMS can range from £1,000 to £12,000.
Training and documentation – You will probably need some instructions and documentation on how to maintain and edit site content. Depending on how extensive this is, expect to pay from £250 – £1,000.
Blog - many clients want a WordPress or similar blog within their website, customized to their website branding and design. This ranges from £600 – £1,500.
E-commerce shopping carts, catalogs, payment processing £1,000–£3,000 or more depending on requirements.
Branding/Identity Development- logo design is something we are often asked to do. On the low-end, we start with an 8-hour process that generates about 3 rough logo concepts. If one of these is chosen we go through several rounds of edits to arrive at a final version from £500 – £2000

Style Guides

News feeds of both your content (outgoing) and adding content to the site (incoming) £250
Newsletters £250 – £500
Photo gallery £150 – £300
Metrics: Google analytics, custom reports, etc. £150–£1000
Social media: Create and manage social media network profile such as Twitter, FaceBook, YouTube, Pinterest, Google+, LinkedIn etc. £300–£1000

So How Much Does a Small Business Website Cost?

The majority small business websites we design, develop and launch range from £500 – £10,000. Using the estimates above you can see how they can add up quickly. Another way to break the budget down is to assume:

15% Planning
25% Interface design
40% Programming
20% Project Management

And Don’t Forget the Maintenance Cost

Websites don’t just maintain themselves, and the best are changing all the time. Maintenance is something that most businesses forget to budget or think that they can do it themselves. But the first time you delete your entire home page by mistake and lose 8 hours of sales trying to get it back up and running, you’ll wish you’d spent the extra money on a maintenance contract. Make sure your web developer offers post-launch maintenance, many don’t because they can’t be bothered by clients calling with small requests.

Maintenance contracts vary greatly depending upon what you expect from the firm. You should budget a minimum of £150 per month to have a designer/developer on call if you have a problem that you can’t fix. And if you expect them to do additional work such as creating new images, adding new content, maintaining social media or newsletters, etc. expect the price will go up.  Whatshapeisblue offers customized, full-service maintenance plans.

Final Note

If you’ve read this far you must be serious about your web business. Take the next step and get in touch. There is absolutely no obligation – you can also call us on 07754 543940 because we love to chat.